Concentration in Marketing
Bachelor of Commerce (BCom)
Build a strong foundation in modern marketing while learning what drives consumer behavior. This concentration blends creative thinking with data analysis, giving you the tools to understand markets, craft strategies, and make informed decisions in a fast-paced business world.Recommended Course Pattern
Years 3 & 4
Term 1 |
Term 2 |
| COMM_O 362 – Consumer Behaviour* (MGMT_O 442) | COMM_O 363 – Marketing Analysis* (MGMT_O 441) |
| COMM_O 365 – Market Research* (MGMT_O 444) | |
| Two of: COMM_O 366– Social Media Strategy (MGMT_O 445), COMM_O 414 – Data Visualization and Business Analytics (MGMT_329A or MGMT_O 429A), COMM_O 467 – Brand Management (MGMT_O 440) | |
| *Required for Marketing concentration | |
Many upper-level courses require lower-level prerequisites, students should select lower-level courses carefully.
Please consult the University Academic Calendar for additional information on the Marketing concentration.
It is recommended that students review the course planning materials on the BCom Course Planning webpage to help with credit selections.
Additional Resources
Many upper-level courses have specific prerequisite courses that must be completed before registration.
Students need to plan early and use their elective space in Year 1, 2, and 3 very carefully. You might also find the following websites informative: