Cassandra McFarland

(She, Her, Hers)

Communications and Events Specialist

Faculty of Management
Office: EME 4147
Email: cassandra.mcfarland@ubc.ca


 

What drew you to the Bachelor of Management program at UBCO?

I was looking for a school and a program that was broad enough to be applicable to a variety of career options. I also knew I wanted to stay close to home (I grew up in Vernon) after graduation so I wanted to ensure the connections I made while pursuing my education would still be relevant to the job market I would be applying into. And it certainly helped that the campus and community are so beautiful!

What were your biggest takeaways from the program?

As frustrating as all of the group projects and presentations may have been at the time, learning to work with a variety of people towards a collective goal was probably the most applicable skill I developed. Whether you know a lot or a little about a subject, there’s a lot to navigate when collaborating. Learning and leaning into individual strengths, coordinating meetings and communications, and managing different work styles and priorities continue to be important in my current role.

What was the most rewarding part of the program?

Definitely the relationships and friendships built along the way. The program’s structure and cohorts ensure you get to know your classmates. Some of my closest friends today are those who I met while pursuing my degree.

What advice or insight would you give to a prospective student considering this program?

My best suggestion would be to get involved. In my first couple years, I just participated in the required classes and not much else.

“Once I started putting my hand up for extra-curricular volunteer roles and participating in other events, my experience became all the more rewarding – and fun! There are a ton of opportunities outside of the classroom to get involved in whatever it is that interests you. Take advantage and you won’t regret it.”

What is your current occupation and how did you get there?

I am the Vice President of Philanthropy for the Kelowna General Hospital Foundation. I attended a UBC Alumni luncheon back in 2011 when I was on the look-out for a great gig and another alumni was currently sitting on the Board of Directors with the KGH Foundation. She introduced me to the acting Executive Director and I took on a short-term contract in an admin role. Nearly 13 years later, I’m still with the organization and have grown through a variety of different roles from events and communications, to annual giving, to the VP role I hold today. I love working with my amazing team and our generous community and couldn’t be more grateful for the work I get to do each day. I didn’t realize during my time at UBCO that a career in fundraising was an option – I thought these positions only existed in urban centres. Thanks to my connection to UBC, I landed the dream job I never knew I wanted.

Do you have any career advice you’d like to share?

Find an organization that shares your own values and has a team that is aligned in purpose. The time spent is so much more enjoyable when you surround yourself with good people and challenging but rewarding work.

What are your future career goals?

For now, I plan to stay put right where I am. Health care philanthropy is an incredibly rewarding career and allows a lot of creativity, strategic planning and a very dynamic day-to-day.  Eventually I may look to complete a Master’s program in Philanthropy and Nonprofit Leadership.

What drew you to the Bachelor of Management program at UBCO?

Short answer, the location of the campus is hard to beat, and I was drawn to the smaller class sizes and close-knit community compared to other large university campuses that I was considering.  I started my degree with the intention of pursuing a Bachelor of Education. but very quickly switched into the Bachelor of Management program for my second year after taking a few business classes and being drawn to the challenge and opportunity offered by the program.

What were your biggest takeaways from the program?

Learning to think critically and challenge assumptions. So much of business relies on soft skills, relationship building, and the ability to think creatively about abstract challenges.  The BMGT program does an excellent job of shaping both the technical skillsets required, as well providing lots of opportunities to learn and explore the non-technical (but arguably more important) sides of the business world.

What was the most rewarding part of the program?

I really enjoyed the community around the program and the opportunities to participate in non-classroom learning opportunities with all the business simulations, events like JDC West, and the opportunities to build relationships with some of my professors.

What advice or insight would you give to a prospective student considering this program?

Most of us don’t have a clear idea on the direction we want our lives to go in when we start university, but we’re forced to choose a direction early on and most academic programs lock you into a specific set of career opportunities. Changing to another career path later in life if your first choice wasn’t the right fit is challenging.

“The Bachelor of Management program is one of the few academic programs that gives you both a practical, marketable skillset and lets you keep your options open to pursue many different ambitions down the road.”

What is your current occupation and how did you get there?

I have the privilege of running a rapidly growing AI fintech company called Numu Technologies. I majored in accounting for my degree and spent almost a decade working in accounting and finance for large organizations as a Chartered Professional Accountant.  That part of my career took me all over BC and even overseas to Qatar, but I’ve always loved software development and the doors that it can open to solve problems in new ways. So, a few years ago I left the corporate gig behind to start building something more interesting.  I now get to work with a team of CPAs that researches and develops accounting AI with a focus on responsibility.  Our mission is to empower entrepreneurs and accelerate the power of teams.

Do you have any career advice you’d like to share?

Start your career by pursuing what you’re good at, not necessarily what you’re passionate about (but hopefully those two things are aligned!).  But always go at it with a long-term vision in mind. Without a focused direction you’ll get stuck in a career you don’t enjoy. Learn new skills, build relationships, and try new things but make sure that every job you take, every experience you sign up for, moves you in the direction of your ideal vision for the future.

P.S. Take a semester and do a Co-Op!

What are your future career goals?

There are two parts of my work that I enjoy more than anything else:

1) Building relationships and investing in people and their growth

2) Solving problems that no one else is doing anything about.

As long as my career continues to give me opportunities to do these two things, I will have found success.

What drew you to the Bachelor of Management program at UBCO?

I was looking for a business degree and was drawn to UBC for its reputation and its connection to my home province, British Columbia. What sealed the deal was the incredible lifestyle that Okanagan offered. Living in Lake Country at the time, the 20-minute commute was just perfect for me.

What were your biggest takeaways from the program?

The program gave me a solid educational foundation and helped me grow as a person. I gained new perspectives, a deeper understanding of other cultures, and made lifelong friends. The networking opportunities have left me with a professional network that I still connect with today.

What was the most rewarding part of the program?

The perspective I got on life and the relationships I formed were the most rewarding. I came out of school a whole new person, a true critical thinker. I established lasting connections with professors, students, faculty, and administrators. This perspective has allowed me to make excellent decisions in life, and the connections have given me a lasting sense of belonging to UBC.

What advice or insight would you give to a prospective student considering this program?

“If you’re considering a business degree, you can stop looking. You found your program.”

Its general applicability to business is one of the many things I loved about it. The education you receive is relevant to every division of a company, giving you a key to unlock many doors to a successful future, regardless of what you pick. Additionally, even if you don’t know what you want to be when you graduate, this program gives you that opportunity to get an amazing education, but still remain flexible with applicable skills.

What is your current occupation and how did you get there?

I’m an entrepreneur and currently own three companies. Post-university, I started as a general manager in natural medicine, then moved into officer and vice president roles, and finally to an executive vice president, all within about five years of graduating. After several years as an executive vice president, I decided to build my own dream and started my executive business consulting company. I then acquired the other companies along the way, to build a diverse portfolio.

Do you have any career advice you’d like to share?

Be authentic, humble, and ready to learn. It’s so tempting to throw off your cap and gown and run into a workplace thinking that we know it all. That’s what I did, and I learned pretty quickly that it wasn’t the case.

“I think it’s so important for all students and graduates to understand that your role will involve continuous learning beyond university education.”

While university education and real-world education have some distinct differences, both have their benefits. Your real-world experiences and how you show up in your job play a significant part in your success.

What are your future career goals?

Retirement… That is the joke I often make, but honestly, I still don’t know what I want to be when I “grow up.” I’m a firm believer that life presents opportunities based on what you put into it, so I’m excited to see what continues to pop up along my professional journey.

What I do know is that I love entrepreneurship and small business, I want to be surrounded by good people, and I want to enjoy my work. That’s my baseline, and I’m flexible and open to opportunities where I can surround myself with those things.

While my diverse skill set, UBC education, and real-world experience, prepares me for any senior leadership role, the most important thing is being surrounded in a culture that you enjoy, because happiness in is the ultimate measure of success.

Cassandra Adjetey is an alum of the Master of Arts in Interdisciplinary Studies program at UBC Okanagan. She has a passion for patient-oriented approaches in healthcare decision-making. During her research at UBC Okanagan, Cassandra identified a gap specifically in patient-oriented treatment is in older adults with chronic stroke. Her thesis, Data Sharing Statement, addresses this topic and has been published in the medical journal, JAMA Network. Following her graduation from UBC Okanagan, Cassandra joined Interior Health as an Evaluation Specialist.

What drew you to the Master of Arts in Interdisciplinary Studies program at UBCO?

I chose the Interdisciplinary Studies program at UBCO due to the program’s emphasis on integrating diverse disciplines to foster collaborative learning. Given my experience in program evaluation within health research, I was interested in learning about ways to meaningfully engage interested parties throughout the evaluation process. The community engagement, social change, and equity (CESCE) theme of the program aligned perfectly with this goal, offering a platform to explore how to involve patients and other stakeholders as active contributors in research.

Moreover, the prospect of working closely with my supervisor, Dr. Jennifer Davis, who supervises graduate students in the community engagement, social change, and equity (CESCE) theme at UBCO, within the Applied Health Economics laboratory greatly appealed to me. Dr. Davis’ Applied Health Economics lab commitment to advancing patient-oriented approaches aimed at assessing the effectiveness of innovations for enhancing the quality of life among older Canadians provided a unique opportunity for immersive learning and practical application.

What inspired your thesis topic?

My goal was to develop proficiency in conducting applied health economic analyses. My thesis focused on evaluating the economic aspects of lifestyle interventions aimed at improving cognitive function among older adults with chronic stroke. This research was built upon a project guided by my supervisors Dr. Davis and Dr. Liu-Ambrose. Among the various projects within the lab, I was drawn to this topic due to the limited existing research on economic evaluations in stroke care, especially in the context of combatting cognitive decline. This presented a unique opportunity to explore this area, gain practical experience in economic research, and contribute to filling a significant research gap.

What were your biggest takeaways from the program?

I valued the unique chance to interact with individuals from a wide range of research disciplines and backgrounds. This exposure allowed me to acquire knowledge beyond my primary background in economics and quantitative research. I gained insights into various areas, including qualitative research methods, indigenous research approaches, and community-engaged research. As the field of health economics is increasingly incorporating patient engagement, it was particularly important to explore how lessons from other fields, which have a history of engaging with stakeholders, can be adapted and applied.

What was the most rewarding part of the program?

Truly, it was an opportunity to make meaningful connections and expand my professional network.

One of the highlights was the ability to collaborate with students and professors from different fields. This diversity of perspectives not only broadened my horizons but also enriched the quality of my research.

It allowed me to view my own work through various lenses and encouraged me to think beyond the boundaries of my own field. The chance to engage in interdisciplinary research activities was truly eye-opening. Moreover, it was incredibly rewarding to connect with experts and professionals in the field through conferences and research events. Building these relationships provided opportunities for mentorship and collaboration, which have proven to be beneficial for my professional growth.

What advice or insight would you give a prospective student considering this program?

I would encourage prospective students to build strong relationships with their supervisors and professors. These mentors play a crucial role in guiding your research and professional development. From my own experience, having a supervisor who not only provided valuable guidance and constructive feedback but also shared their wealth of experiences was immensely beneficial. It made navigating the intricacies of research and academia a much smoother journey. A great mentor-mentee relationship is built on mutual respect and trust. So, don’t hesitate to ask questions, seek their feedback, and leverage their knowledge. This program offers a wealth of knowledge and resources, and making the most of it requires active engagement and curiosity.

What are your career goals?

I currently work as an Evaluation Specialist with Interior Health. My recent academic training in Health Economics complements my prior experience in program evaluation. I am dedicated to applying this unique combination of skills and knowledge to contribute to healthcare decision-making. Specifically, I aim to employ an evaluative perspective to assess the efficiency of public health interventions to guide resource allocation in healthcare. As I work with Interior Health, I am committed to continuing to develop my health economics skillset, ensuring that I can make increasingly impactful contributions to the field.

Do you have anything else you would like to share?

I would like to extend my sincere gratitude to my supervisors, Dr. Davis and Dr. Liu-Ambrose, for their invaluable guidance and support throughout this program. I also wish to express my appreciation to my committee members, the dedicated individuals within the Applied Health Economic laboratory, the Aging, Mobility, and Cognitive Health lab, and my fellow colleagues at the Faculty of Management. It is through their collective efforts that my journey in this program has been exceptionally rewarding and truly delightful.

 

 

Abby Newman leading for connection

Sitting across from Abby Newman, it is hard to comprehend how someone with such an unimaginable to-do list spread across various roles can have such relaxed composure. The first question is straightforward: How do you do it all?

Abby laughs the question off with laid-back charm, but shares that the key was to break up the work with fun.

“The biggest challenge has definitely been finding the balance between doing well in my academic studies and being a student leader,” says Abby of the difficulty of balancing 5 courses a semester with student leadership.

“Whether it was taking part in a club event or going out for a meal with friends, balancing the work with time to disconnect and de-stress helps to balance the demands.”

Abby’s history at UBC Okanagan is short, and yet there is an indelible impact to her four years on campus. In 2020, when Abby began her Bachelor of Management, the impact she would have became obvious quickly. Following a year of online studies due to COVID, Abby arrived on campus with the mission to connect with her peers.

Abby was drawn immediately the Management Student Association (MSA), where she quickly began to make her mark as the Vice President of Student Resources.

“I knew that I wanted to be connected with my peers, and MSA at UBC Okanagan was the perfect way to get involved with students,” says Abby of the decision to take on the additional responsibility and duties as a second-year student.

Fast forward one year, and Abby’s name was on the ballot for President of the MSA. Following a successful election, Abby’ s mission was clarified. She wanted to make sure that the MSA was focused on inclusivity.

A challenge that Newman said her fellow MSA team welcomed as an opportunity.

“Working together the MSA executives, we reimagined events to ensure they were inclusive and welcoming for all students by trying to eliminate as many financial or physical barriers as possible and facilitate connection.”

Yet, another mission accomplished when following a year with Newman at its helm, the MSA received the Canadian Association of Business Students (CABS) Most Outstanding Business Student Association Award, which recognizes business student associations who have advanced their management and execution of operations.

An advancement that Abby credits in part to her own studies and role as a Teaching Assistant in management.

“I remember taking MGMT 230 and learning about different organizational behaviour concepts and without realizing it, I was applying this new knowledge to my role with the MSA.”

Abby’s mission wasn’t complete though, and she was drawn to learning opportunities like UBC’s Okanagan’s Interdisciplinary Co-op Program to continue to enhance her skillset. When an opportunity presented itself to join the UBC’s Student Recruitment and Advising team at UBC’s Okanagan campus, Abby knew it was the perfect fit to apply her passion for creating campus community.

And, Abby is already lining up her next Co-op position for 2024. So, how does she do it all?

“All my life, I’ve loved meeting new people, and yes, rejection is scary –we’re all scared of it— but how will you know the outcome if you never go for it?” says Abby as the one piece of advice she would share with incoming students.

“Whether it’s getting involved in a club or course union, asking your favorite professor about teaching or research assistant opportunities, or even saying hi to people you know from class, don’t be afraid to put yourself out there.”

When Abby reflects on the last years and many roles as a student leader, it confirms for her that she is still on the same mission: connection.

“Getting to learn from so many individuals from all over the world at UBC Okanagan has truly opened my eyes to all the possibilities and fostered my love of human resources,” says Abby of her career aspirations to focus in HR and develop programs that foster inclusion.

A mission that Abby’s strong track record suggests she will not only accomplish, but become a community leader in.

 

MM graduate Garrett Jones on integrating sustainability and finance. 

Steeped in the world of finance and insurance, Kelowna-based Garrett Jones was keen to explore how to integrate sustainability into his career when he joined the UBC Okanagan Master of Management in 2019. Since graduating, he has stepped into a new role as the Director of Sustainable Finance with the Delphi Group. He shares how the MM helped him map out a new, purpose-led career path.  

What drew you to the MM program at UBCO? 

Two key aspects drew me to the program. One was an opportunity to pursue my academic goal of obtaining a graduate degree while still being able to continue my professional career. The second was the applied project element of the program, which provided a unique opportunity for me to explore a topic that I was particularly passionate about: the coming together of sustainability and finance.  

What were the biggest takeaways you took from the program? 

Throughout the program I evolved as an academic, researcher, thinker, professional and human. A few of my biggest takeaways were not just on a professional level, but personal as well. I learned how to improve my time-management skills and became more adept at approaching topics critically and with curiosity. The program taught me how to communicate and apply my skills to companies and individuals of diverse backgrounds and perspectives. Mostly, I learned how to make people care about what I cared about, which in my line of work is an invaluable tool. 

For someone who is unfamiliar with sustainable finance, can you explain what it is and why it’s important? 

Sustainable finance is a broad and evolving topic, but it is commonly thought of as the consideration of environmental, societal and governance (ESG) issues when deploying capital. In other words, examining an investment’s (debt or equity) impact on the environment, society and their corporate governance structure. This is important, because it identifies all the risks associated with a business or a project—such as the amount of greenhouse gases they emit or their diversity, equity and inclusion policies—and helps to mobilize capital to support businesses and projects that are having positive impacts on the environment and society.   

What is the most rewarding part of your role? 

The opportunity to collaborate and work across government, industry and academia in pursuit of a more sustainable, prosperous and socially just future.  

What do you consider to be your biggest career milestones? 

Two come to mind. I was humbled and honored to be named a Canadian Credit Union Association National Young Leader in 2020, for the work I did with First West Credit Union on their ESG strategy. The second was the opportunity to join The Delphi Group to develop and lead their sustainable finance strategy, which happened recently, in February 2022. 

Where do you hope to be five years from now?   

I hope to still be contributing to the advancement and integration of sustainability into business. Ideally, I hope the concept of sustainable finance is no longer something that has to be identified, but rather just incorporated into our idea of finance itself.  

When Loanne Benner took part in her first post-secondary course in 2001, it ignited a lifelong love of learning—one that propelled her towards the Master of Management at UBC Okanagan and a fulfilling career today as Academic Chair for Journalism and Library Information Technology Programs at the Southern Alberta Institute of Technology (SAIT) School of Business.  

“I’m responsible for a multitude of things, including leading faculty and making sure that the programs are viable, and meeting the needs of our students” she explains. “The programs I oversee are undergoing a redesign, which involves reaching out to industry to create program advisory committees. If you’d asked me four years ago, before the Master of Management, would I be confident doing that? I don’t think so.” 

A journey of discovery

Loanne’s position today is long way from where she began as a filing clerk with the Government of Alberta. “I started when I was really young, and I didn’t have any post-secondary education,” she shares. “I worked my way up through every job possible, for 18 years, until I became a manager. And that was about as far as I could go with the education I had.” 

Loanne took a management certificate at SAIT to expand her skillset and, when it was completed, found herself craving more. When her supervisor encouraged her to take a one-year leave of absence to try undergraduate studies, she leapt at the opportunity to expand her horizons. She enrolled in 2003 at the University of Calgary and, after graduating with a Bachelor of Arts in Psychology in 2007, joined SAIT Polytechnic as an HR specialist, before moving to a series of management roles in three different schools. In 2017, post-graduate studies beckoned. 

“I guess I never really lost the desire to keep learning,” she reflects. “When the Master of Management program opened up at UBCO, it really intrigued me. It was so different than anything I’d seen before in the way it was structured.” 

Expanding horizons

Loanne was drawn in by the program’s emphasis on integrated, applied learning, and by its focus on innovation and sustainability. “I thought, ‘These are things that I’m very, very interested in.’ Everything about it just struck me as something that would push me a little bit beyond my limits—and I could also use those new perspectives to bring back to the work that I was doing at SAIT.” 

She was accepted into a diverse cohort of learners with unique backgrounds and life experience in the program’s first year.

“I was a bit worried about coming in as someone a little later in my career, but it was a really accepting, cohesive group”

The group’s diversity helped to enhance her learning, she adds. “It really added to the collaborative approach. It was fascinating to hear people’s experiences with whatever topic we were discussing. Each person brought their own experience to it and their own feedback on how they handled certain challenges.”

Loanne also appreciated the focus on applied problem-solving, which complemented her work at SAIT. “The program is so focused on looking at real-world problems, and then coming back and taking the theory and saying, ‘How would we solve these problems?’” she notes. “What better way to apply the theory than to actually go to organizations and say, ‘What’s happening? What are you facing today? What can we do to come up with a solution to that problem?’” 

Uncovering new opportunities

For her applied project, Loanne delved into change-management theory, and looked at how it applied to SAIT. “At that time, SAIT was going through tremendous change, and we were restructuring and trying to do more with less. The change-management piece really appealed to me. It was so applicable within my own work environment that it was the perfect opportunity to dig into the theory and look at how to apply it to SAIT.” 

She continues to draw on her learnings from that project today, alongside other insights and experiences from her time in the MM program. “The innovation piece sticks with me as well,” she shares.

“The program really opened up my eyes to what innovative thinking is, and what it means to put it into action”

“We’ve had a lot of opportunity at SAIT, especially during COVID-19, to try to think and work innovatively, try to think outside the box, and ask: How do we do what we’ve always done, and do it successfully, remotely? And, as things continue to shift, how do we take the lessons we learned and the improvements made as we adapted, and continue to build on them?” 

Above all, she says, being in the MM program helped her expand her understanding of her own skills and abilities. “It gave me a lot more confidence to have a voice at the table,” she says. “Going through the program, I started to notice in meetings that I would speak up, and speak from experience and speak from knowledge, and people started listening to me. And then I started to think, why can’t I be an Academic Chair?” 

She successfully applied for an Academic Chair role with the SAIT School of Construction in 2021, and moved into her role with the Journalism and Library Information Technology Programs last year with the SAIT School of Business. “Because of the MM program, I felt like I had way more to offer,” she says, looking back on her time at UBC Okanagan. “It’s so exciting to be involved in the education side of things and have that hands-on experience with faculty and students. And I don’t think that would’ve happened if I hadn’t done the MM.” 

It took a UBC Go Global seminar in Tanzania to bring Renata Mrema back full circle to her BC hometown, enjoying a career in an industry she had walked away from years before.  

Born and raised in Kamloops, Renata’s working life started right after high school, when she took on a well-paying job in the mining industry—first as an equipment operator in the coal mines of Tumbler Ridge, then as a dispatcher at New Gold’s New Afton mine just outside Kamloops. But despite the early financial success she enjoyed, she couldn’t ignore her growing desire to contribute and create impact at a community level. As the feeling grew stronger, so did a “misalignment” with her work. It was time to pursue a different path, and that meant enrolling in post-secondary education. 

At 27, Renata was realistic about being in a different place than many of her fellow classmates. Still, she searched for the right degree program and discovered the BMGT program at UBC Okanagan. “I was really attracted to the UBC management program,” she shares. “I always felt a pull towards business, but the management program was more than that—it was focused on people, and connection and the deeper conversations behind business that drew me to the management program.”  

As a mature student, Renata was keenly aware she would be joining classmates with different life experiences than what she was bringing to her studies. Her initial doubts about the fit were dispelled in her first term, when she took MGMT 110 (Introduction to Management Thought and Social Responsibility). The pieces that hadn’t quite connected before suddenly fell into place and in a profound way. “I found that this class was kind of my ‘aha’ moment—corporate social responsibility just really hit home for me. I realized this is what I love, these kinds of conversations.” 

A calling from afar

Having already been in the workplace and gained several years of experience, Renata was laser-focused on what she wanted out of her degree experience. She saw summers as an opportunity to compress her time, earn additional credits towards completing her degree and further enhance her education. She appreciated the BMGT program for its breadth of academic freedom and the encouragement students received to look beyond management courses.  

“As a mature student, I liked that the BMGT program stepped outside the traditional constraints of a business program and dove into other areas of focus,” she says. “I was also drawn to UBC’s Go Global program, and it was one of the reasons I applied to UBCO in the first place.” 

At the time, the Go Global program offered a two-credit anthropology seminar, which seemed like a natural fit with Renata’s desire for community connection. “One of the courses that was offered was Introduction to Community Based Research,” she recalls. “It was a subject I was really interested in because I was excited to learn about community-based research and putting community at the focus of my studies.” 

Travel is sometimes described as being a second education, and in Tanzania, Renata experienced learning she could have never anticipated. The social networks and cooperation in the communities she visited in Tanzania felt acutely different than anything she’d known before.  

“The communal society in Tanzania absolutely captured my imagination,” she says. “The Tanzanian focus on community felt so different from the lifestyle I have experienced in Canada, which is often very individualistic. I know across the country we have communities that are extremely integrated, specifically many Indigenous communities, but I had never personally experienced that level of communal support before.” 

Community lessons

During semester breaks at UBCO, Renata travelled to Arusha, Tanzania, and gradually began to build a life there. After she completed her BMGT degree, she returned to Arusha and, along with her partner—an expert Kilimanjaro and safari guide—founded a tour company, where she was able to apply what she’d learned during her degree . She also consulted UBC’s Go Global program on connecting with social enterprise organizations in Tanzania.  

“It was really exciting for me to sit down and say, I know about this workshop that is a social enterprise that only employs Maasai women, and this is what they do to reduce barriers so that they can earn an income or this social enterprise that only hires people with disabilities.”

Her advocacy was an intentional way to elevate conversations about social enterprise so future students could benefit from the learning opportunities. Drawing on her own experiences and passion for social activism, and a desire to step outside traditional volunteertourism experiences, Renata was “excited to create a different experience” for Go Global students, one that would showcase Tanzania authentically and powerfully.  

Her tour company developed the One Tree program to help mitigate environmental concerns imposed by the tourism industry. “We started a one tree program for every client that climbed Kilimanjaro with us. They got to go into the community and plant a tree in the local communities of our crew members. They hauled their trees to the dig sites themselves,” says Renata proudly. She was adamant their clients put in a genuine effort: “I was like, you’re not getting an easy photo op for this, you have to do the work!”  

In 2019, Renata and her young family relocated to Canada. After several busy years in Tanzania, it was time to reconnect with her Kamloops community. 

Arriving home 

The move was a big adjustment at first, but Renata began to see that there were meaningful opportunities to continue making a difference. Her first professional opportunity back on Canadian soil was with a local social service agency’s social-enterprise initiative, focused on creating low-barrier employment opportunities. From there, doors opened with local municipal government, still in the social development realm, but this time with City-wide programs and municipal grants. With a focus on social development, the learnings and passion for community-driven development that was fostered in Tanzania began to provide a real and tangible career path back home in BC.   

After gaining on-the-ground experience working with nonprofits and local government, Renata then turned her sights to the corporate world. An unexpected opportunity emerged within the mining industry with her former employer, New Gold. “I always say I didn’t choose mining, that mining chose me,” she says with a laugh. While her current role in community relations is miles away from her previous mine operations role, she is using her past knowledge of the operation to highlight the good work New Gold is doing in the community.

Perhaps most exciting for Renata is being able to help administer the company’s community investment program, which provides funding to non-profits in the communities surrounding New Afton mine. “It’s kind of like a marriage of all my past experiences coming together, which is really exciting for me. I’m able to help coach nonprofits and support them in submitting a successful application before I bring it to our committee for vetting. I find it so rewarding to go back into the community after the project has been implemented and witness the meaningful work our community agencies are doing and the impact our investment program is having.”  

As far as she’s come, the mining industry has done the same, she notes. “In the eight years I have been away from mining, the industry completely changed. Social responsibility really come a long way and has created a lot of opportunities to have really meaningful conversations. It’s happening  in all industries, but especially in natural resources, where it’s something really important operationally,” she points out.

“As Canadians, I think we’ve become acutely aware about the need for Reconciliation with Indigenous communities and it’s been refreshing to see industry standards changing with this in mind. It’s really inspiring to be working on this side of our operations, and to have a front-row seat to see how New Gold is acting out their values.” 

Toward the collective good 

Renata’s ability to continually challenge her own preconceived views and that of others is a skill that has served her well in her both her academic and professional life. During her management degree, her way of looking at traditional business models and questioning “the norm” was supported by her capstone professor, who encouraged her to look at business differently. This in turn shaped her view towards sustainability and how corporate social responsibility was just as important as finance and marketing. The skills she developed during the capstone course still inform her work to this day, because, as she explains, “communities continue to demand more social responsibility from business — and so they should.”  

Her belief in a stronger community isn’t just lip service—she’s now in a place where she can help support policies and practices within her organization, while continuing to support the larger community need. It may feel daunting, especially with so many social challenges, but she believes in the “idea of a communal and supportive society.” 

Looking towards the future, Renata is pragmatically optimistic, but she’s not wearing rose-coloured glasses about the continued work that lies ahead. “I believe we are living in an increasingly polarized society, with the middle ground between us growing smaller and smaller,” she says. But she’s glad to be in a role that’s helping address that challenges.

“There are so many great community agencies doing really important work, and I am so fortunate to continue to learn and grow through their expertise. I am excited to see how corporations can continue to support our increasingly complex community challenges in new and innovative ways.”