Insatiable curiosity drives Faculty of Management alumnus Patience Okuku
AS A PERENNIALLY INQUISITIVE CHILD, PATIENCE OKUKU WOULD PESTER HIS […]
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Touchscreen Temptation
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Enactus UBC Okanagan puts on a performance
Congratulations to the Enactus UBC Okanagan team on a great performance at this year’s Enactus Western Canada Regional Exposition last week in Calgary, AB.
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Q&A: UBC professor examines consumer conflict
When Hong Kong was handed over to China in 1997, it opened consumer opportunities that the residents of China had never previously accessed. Now, tensions continue to escalate, as those who live there feel invaded by those who shop there.
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UBC launches report about BC wine territory identity
Researchers at UBC have released a report today, BC Wine Territory Identity, presenting findings from their work with the wine industry across the province.
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There is more than just saving money when it comes to fake goods
While some may think a ‘knock-off’ product is morally wrong, new research from UBC’s Okanagan campus demonstrates that for some cultures ‘unethical’ consumption is a virtue.
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Growth strategy captures Live Case Challenge
Aggressive expansion in a region experiencing high residential growth – achieved by purchasing and partnering with an established company to recreate high-end and tailored service delivery that meets contractors’ needs.
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