Dr. Rob Kozinets | Why Marketing Managers Need to Understand Fandom Studies
Join us on March 28, 2025, from 5:00 pm to 6:30 pm at the Metro Hub, 1265 Ellis Street, downtown Kelowna, for Dr. Rob Kozinet's talk: "Why Marketing Managers Need to Understand Fandom Studies." This event is part of the Faculty of Management's Idea Fest series.
Idea Fest is a series of events designed to spark creativity and innovation. This dynamic forum brings together students, faculty, and industry experts to explore cutting-edge ideas and advancements. Through engaging talks, interactive workshops, and collaborative discussions, participants delve into the latest trends and breakthroughs, fostering intellectual curiosity and interdisciplinary exchange.