Ying Zhu

Assistant Professor

Ying ZhuOffice: EME 4131
Phone: 250-807-9836
E-mail: ying.zhu@ubc.ca

PhD, Marketing, Mays Business School, Texas A&M University, USA
MSc, General Management, Faculty of Management, University of Lethbridge, Canada
MA, Computer Science, Minzu University, China
B.Eng, Marketing/Logistics, Huazhong University of Science and Technology, China

Courses Taught:

Undergraduate Courses:

MGMT 441 Marketing Strategy
MGMT 442 Consumer Behavior
MGMT 461 Service Marketing
MGMT 100 Introduction to Canadian Business

Courses taught elsewhere:
Consumer Behavior (Texas A&M University)

Specialties:

  • Consumer Behavior
  • Branding
  • International Marketing
  • Social Networks

Biography

Dr. Ying Zhu is an Assistant Professor in the Faculty of Management at UBC's Okanagan campus. She obtained her Ph.D. in Marketing from the Mays Business School at Texas A&M University. Her research interest is consumer behavior, specifically consumer decision making, digital marketing, and branding. Dr. Zhu’s current research investigates the impact of touchscreen technology on consumer’s judgment and decision making. Her interdisciplinary training in marketing, management, and computer science combined with her cross-methodological training in experimental methods and econometrics, provide her with a unique consumer, practitioner, and academic perspective. Her research has been presented at conferences hosted by the Association for Consumer Research (ACR), American Marketing Association (AMA), and Administrative Sciences Association of Canada (ASAC).

Dr. Zhu's teaching interests include consumer behavior, marketing strategy, and service marketing. Dr. Zhu is on the Teaching Honour Roll at UBC and was the recipient of the Dean’s award for excellence in teaching and a university-wide recognition award for student teaching excellence at Texas A&M University. Having lived, studied, and worked in China, Canada, and the United States, Dr. Zhu is adept at incorporating her business acumen, international perspective, and research into her classroom curriculum.

Research

Refereed Publications and Conference Proceedings (* = graduate student; ** = undergraduate student)

Guo, Yue, Zhu, Ying, Barnes, S., Bao, Y., Li, X., and Le-Nguyen, K. (forthcoming) "Understanding Cross-Product Purchasing Intention in the IT Brand Extension Context," Psychology & Marketing

Weisstein, F. L., Song, L., Andersen, P.,1 & Zhu, Y.1;(2017). Examining impacts of negative reviews and purchase goals on consumer purchase decision. Journal of Retailing and Consumer Services, 39, 201-207.

Zhu, Ying and Meyer, J. (2017), “Getting in touch with your thinking style: How touchscreens influence purchase,” Journal of Retailing and Consumer Services, 38, 51-58.

Zhu, Ying and Allan Chen (2017), “A Tale of Two Brands: The Joint Effect of Manufacturer and Retailer Brands on Consumers’ Product Evaluation,” Journal of Brand Management, 24(3), 284-306.

Wang, Y. J., LaPlaca, P., Zhu, Y., Hao, A. W., Guo, C., & Bao, Y. (2017), “Streamlining interfunctional coordination in industrial SMEs,” Journal of General Management, 42(3), 31-40.

Guo, Chiquan, Wang, Yong J., and Zhu, Ying (2016), “Distributor Orientation and Channel Profitability for Manufacturing-Centered SMEs: Moderating Role of Competitive Intensity and Coordinative Intensity,” Journal of Research in Marketing and Entrepreneurship, 18(2), 197-210.

Zhu, Ying, Debra Basil, and M. Gordon Hunter (2009), “A Study of Canadian Winery Websites: Identification of a Market Integration Stage,” Canadian Journal of Administrative Sciences, 26(4), 286.

Zhu, Ying, Alice Zhang, and Jiaxun He (2016), “Does Your Brand Name Indicate Who You Are? - Brand Translation Strategies for Different Firms,” American Marketing Association (AMA) Summer Educators’ Conference Proceedings, B42-B43.

Zhu, Ying and Jeff Meyer (2016), “How Involved Are Smartphone Shoppers?” American Marketing Association (AMA) Summer Educators’ Conference Proceedings, C55-C56.

Zhu, Ying and Ebrahim Mazaheri (2016), “The Influence of Social Networks on a Company’s Adoption of Sustainability Initiatives,” American Marketing Association (AMA) Winter Educators’ Conference Proceedings, L15-L16.

Zhu, Ying and Jeff Meyer (2015), “Let Your Fingers Do the Shopping: How Touchscreens Are Changing Purchase Behavior,” and American Marketing Association (AMA) Winter Educators’ Conference Proceedings, C18-C19.

Zhu, Ying and Eric Li (2015), “The Influence of Visual Representations on Consumers’ Selection on Future Experiences,” American Marketing Association (AMA) Winter Educators’ Conference Proceedings, H7-H8.

Zhu, Ying and Jeff Meyer (2014), “The Differential Effects of Traditional and Touchscreen Interfaces on Involvement,” Administrative Sciences Association of Canada (ASAC) Annual Conference Proceedings, Vol. 35, No. 3, 213-217.

Zhu, Ying, Eric Li, and Faria Madhumita* (2013), “A Longitudinal Study of Online Market Integration among British Columbia Wineries,” Administrative Sciences Association of Canada (ASAC) Annual Conference Proceedings, Vol. 34, No. 3, 225-228.

Zhu, Ying and Jeff Meyer (2012), “The Magic Touch – Psychological Drivers of the Discrepancy between Traditional and Touchscreen Equipment”, in NA - Advances in Consumer Research Vol. 40, 1123-1123.

(Footnote 1: Andersen, P., and Zhu, Y. contributed equally to this work. They share the same co-authorship as the third author. Their names are listed alphabetically.)

Refereed Conference Presentations

Zhu, Ying and Jeff Meyer (2016) “Getting in Touch with Your Thinking Style: How Touchscreens Influence Purchase", Association for Consumer Research Conference, Presented on Oct. 28, 2016, Berlin, Germany.

Zhu, Ying and Jeff Meyer (2016) “How Involved Are Smartphone Shoppers?”, American Marketing Association Summer Educators’ Conference, Presented on Aug. 6, 2016, Atlanta, Georgia, U.S.A.

Zhu, Ying, Alice Zhang,** and Jiaxun He (2016) “Does Your Brand Name Indicate Who You Are? -Brand Translation Strategies for Different Firms”, American Marketing Association Summer Educators’ Conference, Presented on August 7, 2016, Atlanta, Georgia, U.S.A.

Zhu, Ying (2016) “Physical Boundaries of a Virtual Network and Its Impact on Sales”, American Marketing Association Winter Educators’ Conference, Presented on Feb 28, 2016, Las Vegas, Nevada, U.S.A.

Zhu, Ying, Alice Zhang** and Jiaxun He (2016) “Brand Naming Strategies in a Global Market”, Administrative Sciences Association of Canada (ASAC) Annual Conference, Presented on June 6, 2016 Edmonton, Alberta, Canada.

Zhu, Ying, Jim Nastos* and Yaroslav Senyuta** (2015), “Does the Virtual Community Match the Natural Community: A Study of Networks among Canadian Wineries” Administrative Sciences Association of Canada (ASAC) Annual Conference, Presented on June 14, 2015 Halifax, Nova Scotia, Canada.

Zhu, Ying and Jeff Meyer (2015) “Out of Touch with Computers: The Effect of Touchscreen Technology on Purchase Intentions” Administrative Sciences Association of Canada (ASAC) Annual Conference, Presented on June 14, 2015 Halifax, Nova Scotia, Canada.

Zhu, Ying and Allen Chen (2015) “How do Decisions on “Where to buy” and “What to buy” Influence Consumer’s Purchase?” Administrative Sciences Association of Canada (ASAC) Annual Conference, Presented on June 15, 2015 Halifax, Nova Scotia, Canada.

Joy, Annamma, Eric Li, Ying Zhu, Jeff Wang and Stephen Chart (2013), “A Multi-Sensory Understanding of the Wine Consumption Experience,” Annual Conference of the American Association of Wine Economists (AAWE), June 26 to 29, 2013, Stellenbosch, South Africa.

Sorescu, Alina, Manjit Yadav and Ying Zhu (2011), “Website Traffic as a Driver of Financial Performance”, American Marketing Association Winter Conference, Jan 2011, Austin, Texas, U.S.A.

Zhu, Ying, Allan Chen, and Alina Sorescu (2010), “A Tale of Two Brands: The Joint Effect of the Manufacturer and the Retailer Brands on Consumers’ Evaluation of Products.” Presented at the 28th Annual Doctoral Symposium, April 2010, University of Houston, Texas, U.S.A.

Zhu, Ying, Debra Basil, and M. Gordon Hunter (2005), “A Study of Canadian Winery Web Sites: Identification of a Market Integration Stage.” Presented at the Administrative Sciences Association of Canada Conference, June 2005, Banff, Alberta, Canada.

Grants, Honors and Awards

For teaching:

  • Teaching Honour Roll at UBC's Okanagan Campus, 2016
  • Texas A&M System Student Recognition Award for Teaching Excellence, Texas A&M University, 2011
  • Dean's Award for Outstanding Teaching by a Doctoral Student, Mays Business School, Texas A&M University, 2010-2011
  • Fellow of Graduate Teaching Academy, Texas A&M University, 2008

For research:

  • SSHRC Insight Development Grant with Dr. Russ Belk (Ranked #2 in business, management, economics and related fields), 2014-2016
  • Honourable Mention Award at Administrative Sciences Association of Canada, 2015
  • AMA-Sheth Doctoral Consortium Fellow, Texas Christian University, 2010
  • Annual UH Doctoral Symposium Fellow, University of Houston, 2010
  • Centre of Retailing Studies Mini Research Grant, Texas A&M University, 2008
  • Mays Business School Summer Research Grant Award, Texas A&M University, 2007

 


Last reviewed shim10/30/2017 4:05:21 PM