Research Enterprise

Faculty of Management professors are truly diverse in their expertise and produce research that ranges from predicting consumer habits to advising policy makers in the creation of effective corporate governance policies. Faculty research seeks to improve the business world by answering tough questions and providing solutions that any company or organization can utilize.

Arjun Bhardwaj

Assistan Professor Arjun Bhardwaj

Assistant Professor Dr. Arjun Bhardwaj’s longitudinal and cross-cultural social network research examines the antecedents and consequences of network centrality. He also studies customer biases in service encounters. In addition, he also seeks to understand the key mechanisms that sustain status hierarchies. His program of research has been supported by grants from UBC, as well as by the Standard Research Grant and the Insight Development Grant from the Social Science and Humanities Research Council (SSHRC) of Canada. (View profile)

Mike Chiasson

Mike Chiasson

Professor Mike Chiasson’s research examines how the social context (broadly speaking) affects and is effected by IS development and implementation, using a range of social theories.  In studying these questions, he has examined various topics including: system development (public policy, user involvement, agile development, outsourcing, packaged software, deconstruction, conflict), and the effects of IT (entrepreneurial capabilities, diffusion and infusion, organizational change, client-patient outcomes, privacy, professional work, cybercrime), with particular types of IT (enterprise resource planning, eHealth, electronic health records), within medical, legal, entrepreneurial, and governmental settings.  His empirical work mixes both quantitative and qualitative data, with typically a strong emphasis on “participant” observation, resulting in various contributions to social theory (ANT, Habermas, pragmatism, structuration theory, entrepreneurial opportunities), action research, research methods and ethics.

Grace H. Fan

Grace H. Fan Assistant Professor of Strategic Management and Entrepreneurship

Dr. Grace Fan, Assistant Professor of Strategy and Entrepreneurship, is mainly interested in applying institutional and cultural lenses to explain entrepreneurial dynamics. Her PhD thesis employs the lens of institutional theory and organizational identity to explore private entrepreneurship in China. (View profile)

Annamma Joy

Professor of Marketing Annamma Joy

Dr. Annamma Joy, Professor of Marketing ‘s research focuses on various aspects of the consumption and marketing of art, luxury fashion and wine. She is one of the nine faculty members at UBC Okanagan’s campus, among more than 800 researchers across Canada sharing in $101 million in Insight Grants recently announced by the Social Sciences and Humanities Research Council of Canada (SSHRC). Annamma’smost recent research addresses the inherent dissonance among consumers of “fast fashion” (low-cost clothing that mimics luxury fashion trends), who often share a concern for environmental issues even as they indulge in consumer patterns unethical to ecological best practices. Annamma and her colleagues hypothesize that actual rather than faux luxury brands can, ironically, unite the ideals of fashion with those of environmental sustainability. The article will soon be published in Fashion Theory: The Journal of Dress, Body and Culture. (View profile)

Eric Li

Assistant Professor Eric Li

Dr. Eric Li’s research is in the area of consumer culture theory, with specific emphasis on ethical consumerism and the construction of fashion and beauty in different societies. His recent works examines how consumers respond to different online marketing and anti-marketing technologies and its implications for marketing, innovation, and public policy. Issues that he examines include the conceptualization of privacy, the limitation of current privacy laws, and the future of (anti-)marketing technologies. Eric also focused his attention onto the construction of fashion and beauty discourses in different consumer societies. (View profile)

Barbara Marcolin

Dr. Barbara Marcolin, Assistant Professor of Information Systems

Assistant Professor of Information Systems Dr. Barbara Marcolin’s research explores the innovative world of entrepreneurial technology, web-interactivity, partnering, outsourcing, open services innovations, user competence, and effective use of technology. Dr Marcolin’s research interests focus on both the individual level use and business level technology value with interests in fast feature definition within participatory use settings. Recent publications include republished IS outsourcing article as North American SAGE publication exemplar, new competence article in A-level journal, and research pilots reports of effective use of technology and evidence-based behavioural outcomes. (View profile)

David Walker

Assistant Professor of Service Management David Walker

Assistant professor of service management Dr. David Walker’s research investigates human resource management in service organizations. His current projects examine employee responses to mistreatment by customers and interactions between customers and employees in service exchanges. More specifically, he studies workplace incivility, low intensity deviant and aggressive behaviors, between customers and employees. David also researches human resource and management practices in the call centre industry, and is part of the Canadian research team for the Global Call Center Project. His research has been published in the Journal of Applied Psychology and the Journal of Management. (View profile)

Ying Zhu

Ying Zhu

Dr. Ying Zhu is an Assistant Professor in the Faculty of Management. Dr. Zhu’s primary research interests include consumer behavior, behavioral decision theory, and branding. Her interdisciplinary training in marketing, management, and computer science combined with her cross-methodological training in experimental methods and econometrics, provide her with a unique consumer, practitioner, and academic perspective. Her article in the Canadian Journal of Administrative Science (2009) examined differences in the degree of sophistication of websites in the Canadian winery sector by employing a marketing perspective in a primarily technology-based model. Dr .Zhu’s current research investigates service evaluations in cross-culture service encounters drawing on heuristics theory in marketing and post colonial theory in management. (View profile)