EricLi

Eric Li

Associate Professor of Marketing

PhD., Schulich School of Business, York University, 2012
MA, Chinese University of Hong Kong, 2003
BA, Hong Kong Polytechnic University, 2002

Phone: 250-807-8853
Office: EME 4125
E-mail: eric.li@ubc.ca

Biography:

Dr. Eric Li joined the Faculty of Management at the University of British Columbia – Okanagan campus in 2011. His Ph.D. in Marketing is from York University, and he received his M.A. in Anthropology from the Chinese University of Hong Kong. Dr. Li’s research interests include social enterprise and social innovation, not-for-profit marketing, pro-social behaviour, multicultural marketing and consumption, consumer well-being, health promotion, consumer privacy, food economy and market system, fashion and popular culture, and digital marketing and social media marketing.

His work has been published and presented in a number of academic journals and conferences such as the Association for Consumer Research, the American Marketing Association, Academy of Management Conference, and the Consumer Culture Theory Conference. Eric also served as a reviewer in many academic journals and conferences such as Journal of Business Research, Consumption Markets and Culture, Marketing Letters, International Marketing Research, Journal of Business Ethics,Canadian Journal of Administrative Science and Journal of Interactive Advertising as well as at the Association of Consumer Research, American Marketing Association, Consumer Culture Theory, and Global Marketing conferences. In 2013, he served as the track-chair of the China Marketing International Conference. In 2017, Dr. Li started serving on the Editorial Board of the Canadian Journal of Administrative Sciences.

In 2016, Dr. Li received $64,484 from the Social Science and Humanities Research Council’s Insight Development Grant (IDG) to support his research project “Engaging Stakeholders in Co-Creating a Sustainable Community: A Study of Rural Communities in B.C. Interior.” Dr. Li also received funding from Mitacs Accelerate Program to support six graduate student internships in the past four years. In 2018, Dr. Li has received another Social Science and Humanities Research Council funding ($21,325) through the Partnership Engage Grant program to support his new initiative, Smart Donate that address food insecurity in communities. Dr. Li also received funding from Mitacs Accelerate Program to support one post-doc fellow and six graduate student internships in the past six years. In addition to these research programs, Dr. Li also part of a number of multi-disciplinary research projects that supported by the tri-council agencies (Canadian Institute of Health Research , Natural Sciences and Engineering Research Council, and the Social Sciences and Humanities Research Council) and other funding agencies nationally and internationally.

Dr. Li teaches Qualitative Methods in Management Research (graduate-level), Digital Marketing and Consumption (graduate-level), Marketing Strategy (undergraduate-level), Marketing Research (undergraduate-level), and Introduction to Marketing (undergraduate-level) at the University of British Columbia. He also developed directed studies courses on fashion advertising, fashion, design and culture with senior marketing students in the past years. He was on the University of British Columbia – Okanagan’s Teaching Honour Roll in the 2012-2013 academic year. He was the member of the Scholarships and Awards Committee of the Faculty of Graduate Studies between 2015 and 2017. He is also one of the faculty advisors for the campus-wide co-op program at the UBC’s Okanagan campus since 2018. Dr. Li is currently a member of Blockchain@UBC – a collaborative research cluster focusing on Blockchain Technology, the associate member of UBC’s Institute for Healthy Living and Chronic Disease Prevention, the member of the Nature Gas Futures cluster under the UBC Clean Energy Research Centre, and the faculty associate at the York Centre for Asian Research. In 2018, Dr. Li was named the Top 40 Under 40 in Kelowna.

In addition to his research and teaching, Dr. Li also serves as the regular board member of the Behavioural Research Ethics Board of UBC’s Okanagan campus and the Scholarships and Awards Committee of the Faculty of Graduate Studies since 2015. He is also one of the faculty advisors for the campus-wide co-op program at the UBC’s Okanagan campus. Dr. Li is currently a member of Blockchain@UBC – a collaborative research cluster focusing on Blockchain Technology, the associate member of UBC’s Institute for Healthy Living and Chronic Disease Prevention, and the faculty associate at the York Centre for Asian Research.

 

Courses Taught

  • MGMT220/320 – Introduction to Marketing (undergraduate-level)
  • MGMT441 – Marketing Strategy (undergraduate-level)
  • MGMT444 – Marketing Research (undergraduate-level)
  • MGMT495 – Directed Studies on Fashion Advertising (2012), Digital Consumption and Marketing (2013), Fashion and Cultural Heritage (2014), Family Identity and Consumption (2018)
  • IGS515 – Qualitative Methods for Management Research (graduate-level)
  • IGS520A – Special Topics on Digital Marketing and Consumption (graduate-level)
  • IGS524 – Applied Research Methods (graduate-level)

 

Research Interests

  • Not-for-Profit Marketing
  • Social Enterprise and Social Innovation
  • Healthy Living and Consumer Well-Being
  • Consumer Prosocial Behaviour
  • Urban and Rural Health Promotion
  • Food Economy and Market System
  • Digital Economy and Digital Marketing
  • Fashion and Popular Culture
  • Multicultural Marketing and Consumption

Publications

Refereed publications:

  • Bin, Junchi, Bryan Gardiner, Eric P. H. Li, and Zheng Liu (2019), “Attention-based multi-model fusion for improved real estate appraisal: a case study in Los Angeles,” Multimedia Tools and Applications (publisher: Springer) (Impact Factor: 2.101 [2018]) (published online in July 2019).
  • Bin, Junchi, Bryan Gardiner, Eric P. H. Li, and Zheng Liu (2019), “Peer-Dependence Valuation Model for Real Estate Appraisal,” Data-Enabled Discovery and Applications (published online in January 2019).
  • Li, Eric P. H., Ajnesh Prasad, Cristalle Smith, Emily Lewis, Ana Gutierrez, and Betty Brown (forthcoming), “Visualizing Community Pride: Engaging Community through Photo/Video-Voice Campaigns,” Qualitative Research in Organizations and Management (accepted September 2018)
  • Shi, Fang, Yihao Liu, Zheng Liu, and Eric P. H. Li (2018), “Prediction of Pipe Performance with Staking Ensemble Learning based Approaches,” Journal of Intelligent & Fuzzy Systems, 34, 3845-3855. (Impact Factor: 1.426 [2018])
  • Li, Eric P. H., Fiona Li, Xin Zhao, Magnum Lam, and Wing-sun Liu (2018), “The Production of Modern Girl Archetypes in Luxury Fashion Advertisements in Contemporary China,” Fashion, Style and Popular Culture, 5(2), 201-220.
  • Li, Eric P. H. and Ajnesh Prasad (2018), “From Wall 1.0 and Wall 2.0: Graffiti, Social Media, and Ideological Acts of Resistance and Recognition among Palestinian Refugees,” American Behavioral Scientist 62(4), 493-511. (Impact Factor: 1.749 [2017], H Index = 78)
  • Li, Eric P. H., Magnum Lam, and Wing-sun Liu (2018), “Consuming Counterfeit: A Study of Consumer Moralism in China,” International Journal of Consumer Studies 42(3), 367-377 (ABDC “A” Journal, Impact Factor: 1.555 [2017])
  • Wang, Liang, Eric P. H. Li, and Sara Xiaoya Ding (2018), “Does Deliberate Learning Lead to Dynamic Capability? The Role of Organizational Schema for Kodak, 1993-2011,” Journal of Strategy and Management, 11(1), 52-80.
  • Holder, Mark D., Holli-Ann Passmore, Catherine Broom, Stephen Berg, Eric P. H. Li, Ross Hickey, and Christopher Martin (2016), “Walls of Well-Being (WOWs): A Pilot Study of a New Methodology to Explore Children’s and Adolescents’ Perceived Sources of Happiness,” International Journal of Applied Positive Psychology, 1(1-3), 91-106.
  • Doberstein, Carey, Ross Hickey, and Eric P. H. Li (2016), “Nudging NIMBY: Do positive messages regarding the benefits of increased housing density influence resident stated housing development preferences?” Land Use Policy, 54, 276-289. (2016 Impact Factor: 3.089, 5-year Impact Factor: 3.527, ABDC “A” Journal).
  • Li, Eric P.H. (2015), “Social Media: A Critical Introduction,” Consumption, Markets and Culture, 19(3), 315-317. (Impact Factor: 1.585).
  • Joy, Annamma and Eric P. H. Li (2012), “Studying Consumption Behaviour through Multiple Lenses: An Overview of Consumer Culture Theory,” Journal of Business Anthropology, 1 (Spring), 141-173.
  • Belk, Russell W., Joon Yong Seo, and Eric P. H. Li (2007), “Dirty Little Secret: Home Chaos and Professional Organizers,” Consumption, Markets and Culture, 10(2), 133-140.
  • Li, Eric P. H., Chester, K. M. To, Y. H. Wong, and Jimmy, M. T. Chang (2006), “Managing Knowledge in Fashion Businesses: A Survey of Contemporary Tools for Coordination and Collaboration,” Research Journal of Textile and Apparel, 10(2), 83-92.
  • Li, Eric P. H., Chester K. M. To, Y. H. Wong, and Jimmy M. T. Chang (2005), “Managing Knowledge in Fashion Businesses: A Contextual Review,” Research Journal of Textile and Apparel, 9(2), 97-104.

 

Book Chapters:

Li, Eric P. H. (2016), “Cognitive styles and personality in risk perception,” in Consumer Perception of Product Risks and Benefits, eds. G, Emilien, R Weitkunat & F. Luedicke. Neuchâtel, Switzerland: Springer, 267-282.

Li, Eric P. H., Hyun Jeong Min, Russell W. Belk, Junko Kimura and Shalini Bahl (2015), “Skin Lightening and Beauty in Four Asian Cultures,” in Russell Belk, Sage Legends in Marketing, New Delhi: Sage.

Belk, Russell W., Joon Yong Seo, and Eric P. H. Li (2015), “Dirty Little Secret: Home Chaos and Professional Organizers,” in Russell Belk, Sage Legends in Marketing, New Delhi: Sage.

Fischer, Eileen, Cele C. Otnes, Brynn Winegard, Eric P. H. Li and Sarah J.S. Wilner (2009), “Are We There Yet?” Co-Producing Success and Failure in a ‘Consumer-Intensive’ Service Context,” in Explorations in Consumer Culture Theory, eds. John F. Sherry, Jr. and Eileen Fisher, London and New York: Routledge, 101-113.

 

Conference Proceedings:

Shi, Fang, Xiang Peng, Huan Liu, Yafei Hu, Zheng Liu, and Eric P. H. Li (2018), “Soil-Pipe Interaction for Pipe Behavior Prediction with Super Learning based Methods,” Proceedings for SPIE 10602, Smart Structures and NDE for Industry, 2060207.

*Bin, Junchi, Shiyuan Tang, Gang Wang, Bryan Gardiner, Zheng Liu, and Eric P. H. Li (2017), “Regression Model for Appraisal of Real Estate using Recurrent Neural Network and Boosting Tree,” Proceedings of the 2nd IEEE International Conference on Computational Intelligence and Applications (ICCIA 2017), Beijing, China, forthcoming.

Li, Eric P. H., Xin Zhao, *Fiona Li, Magnum Lam, and Wing-sun Liu (2017), “Fashion Brands as Resources for Chinese Modern Girl Archetypes,” Association for Consumer Research Conference Proceedings, San Diego, California, forthcoming.

Li, Eric P. H., *Christalle Smith, Xin Zhao, and *Sarah Weseen (2017), “My Meal, My Recipe – Social Media Intervention on Healthy Eating,” Association for Consumer Research Conference Proceedings, San Diego, California, forthcoming.​

Lam, Magnum, Wing-sun Liu, Yee-nee Lam, and Eric P. H. Li (2016), “Participatory Action Research and Fashion Education: Theories, Practices, and Implications,” International Foundation of Fashion Technology Institutes Annual Conference Proceedings, forthcoming (Best Paper Award).

Li, Eric P. H., Wing-sun Liu, Viahsta Yuan, Elita Lam, and Magnum Lam (2015), “Democratization of Fashion: A Study of Co-Creation of Cultural Heritage,” Association for Consumer Research Conference Proceedings, 796.

Li, Eric P. H., Carey Doberstein, Ross Hickey, Sumeet Sekhon, and Keith Culver (2015), “Co-Creating a Sustainable Community,” Association for Consumer Research Conference Proceedings, 797.

Nguyen, Thuc-Doan and Eric P. H. Li (2015), “The Privacy of Consumers: How Consumers Learn to Manage Their Privacy,” in 2015 Marketing & Public Policy Conference Proceedings, 90-91.

Zhu, Ying and Eric P. H. Li (2015) “The Influence of Visual Representations on Consumers’ Selection on Future Experiences,” American Marketing Association – Winter Educator Conference Proceedings.

Nguyen, Thuc-Doan, Eric P.H. Li, and Sayantani Mukherjee (2014), “Just for Fun? Constructing Self through Selfies,” Advances in Consumer Research.

Nguyen, Thuc-Doan, Eric P. H. Li,, and Sayantani Mukherjee (2014), “Consuming Selfie,” Proceedings of American Marketing Association Summer Education Conference.

Liu, Wing-sun, Eric P. H. Li, Magnum Lam, and Elita Lam (2014), “Production of Extended Self: Integrating Life Experience in Fashion Design,” Proceedings of Global Marketing Conference.

Li, Fiona, Eric P. H. Li and Annamma Joy (2013), “Luxury Fashion Advertising in Twenty-First Century China: A Critical Visual Analysis,” China Marketing International Conference Proceeding 2013, 51.

Joy, Annamma, Eric P. H. Li, Ying Zhu, Jeff Wang, and Stephen Chart (2013), “A Multi-Sensory Understanding of the Wine Consumption Experience,” Proceedings for Annual Conference of the American Association of Wine Economists (AAWE).

Zhu, Ying, Eric P. H. Li, and Faria Madhumita (2013), “A Longitudinal Study of Online Market Integration Among British Columbia Wineries,” Administrative Sciences Association of Canada (ASAC) Annual Conference.

Li, Eric P. H. (2012), “Homey Home: Representations of an Ideal Home in Hong Kong,” Association for Asian Studies Annual Conference.​

Nguyen, Thuc-Doan and Eric P. H. Li (2011), “Consumer Privacy in Social Networking Cyberspace,” Marketing and Public Policy Conference Proceedings, 21, eds. Elizabeth Howlett, John Kozup, and Jeremy Kees.

Li, Eric P.H. and Bernardo Figueiredo (2011), “Mobile Ethnicities in Global Cities,” in Advances in Consumer Research, 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.

Li, Eric P. H. and Russell W. Belk (2010), “Re-made China: The Re-Production of Chineseness in a Multi-Cultural Society,” in Advances in Consumer Research, 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN : Association for Consumer Research.

Darmody, Aron and Eric P. H. Li (2009), “I Get by with a Little Help from my Friends: Consumer Creativity in Virtual Communities,” in Advances in Consumer Research, 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, 20-26.

Nguyen, Thuc-Doan T. and Eric P. H. Li (2009), “Online Consumer Privacy 2.0,” Advances in Consumer Research, 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research.

Li, Eric P. H., Russell W. Belk, and Annamma Joy (2009), “Disney Dreams in China,” in Advances in Consumer Research, 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 877.

Li, Eric P. H., Hyun Jeong Min, Russell W. Belk, Junko Kimura and Shalini Bahl (2009), “Skin Lightening and Beauty in Four Asian Cultures,” in Advances in Consumer Research, 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 444-49.

Nguyen, Thuc-Doan T. and Eric P. H. Li (2007), “Weblogs: Need for Recontextualizing Consumer Privacy,” Marketing and Public Policy Conference Proceedings, 17, eds. Manoj Hastak, John J. Swasy and Sonya A. Grier, 29-37.

Li, Eric P. H. (2006), “ ‘Let’s Go Online’: A Contextual Review of the Consumption of Internet in mainland China,” in Asia-Pacific Advances in Consumer Research, 7, eds. Margaret Craig Lees, Teresa Davis and Gary Gregory, Sydney, Australia: Association for Consumer Research, 317-24.

*UBC Student/Alumni contributors

 

Conference Presentations:

Patience Spinoza Okuku and Eric P. H. Li (2019), “Materializing the Family Bond: Emotion Transportation through Significant Possessions,” Consumer Culture Theory Conference, Montreal, Quebec, July 17 to 19.

Min, Hyun Jeong and Eric P. H. Li (2018), “The Desire for a New Face: The Emergence of Cosmetic Surgery Tourism and the Transformation of South Korean National Identity,” 2018 Global Marketing Conference, Tokyo, Japan, July 26 to 29.

Ajnesh Prasad and Eric P. H. Li (2018), “Scientific Misconduct in the Field of Organizational and Management Studies,” Administrative Sciences Association of Canada, Toronto, Ontario, May 27 to 29.

Li, Eric P. H., Cristalle Smith and Melissa Hemphill (2018), “Food Consumption and Food Security in Revelstoke,” 2018 Rural Health Research Conference, Nelson, British Columbia, May 31 to June 1.

Lam, Magnum, Wing-sun Liu, Eric P. H. Li, Ho Tak Ho, and Jovia Lai (2018), “From Social to Design Dialogue: Community-Based Research in Fashion Design Pedagogy,” International Foundation of Fashion Technology Institutes Annual Conference 2018, Donghua University, Changning Qu, China, April 9-13.

Li, Eric P. H. and Jack Leong (2018), “Art, Design, Cultural Identity and Politics: Understanding Contemporary Social Integration among Chinese and Chinese Canadians in the Millennium,” Association for Asian Studies Annual Conference 2018, Washington D.C., March 22-25 (Panel Co-Organizer and Presenter).

Li, Eric P. H., Xin Zhao, *Fiona Li, Magnum Lam, and Wing-sun Liu (2017), “Fashion Brands as Resources for Chinese Modern Girl Archetypes,” Association for Consumer Research Conference, San Diego, California, October 26-29.

Li, Eric P. H., *Christalle Smith, and Xin Zhao (2017), “My Meal, My Recipe – Social Media Intervention on Healthy Eating,” Association for Consumer Research Conference, San Diego, California, October 26-29.

*Bin, Junchi, Shiyuan Tang, Gang Wang, Bryan Gardiner, Zheng Liu, and Eric P. H. Li (2017), “Regression Model for Appraisal of Real Estate using Recurrent Neural Network and Boosting Tree,” the 2nd IEEE International Conference on Computational Intelligence and Applications (ICCIA 2017), Beijing, China, September 8-11.

*Shi, Fang, Zheng Liu, and Eric P. H. Li (2017), “Prediction of Pipe Performance with Ensemble Machine Learning-based Approaches,” 2017 International Conference on Sensing, Diagnostics, Prognostics, and Control, Shanghai, China, August 16-18.

Li, Eric P. H. and Ajnesh Prasad (2017), “Consolidating Wall 1.0 and Wall 2.0: Graffiti, Social Media, and Ideological Acts of Resistance and Recognition among Palestinian Refugees,” Canadian Association of Geographers Annual Meeting, Toronto, Ontario, May 29-June 2.​

Li, Eric P. H., Magnum Lam, Elita Yee-nee Lam, Wing-sun Liu (2016), “Challenges to Experiential Learning in Fashion and Design Education: Reflections on the Journey of Fashionthnography,” Cumulus – Open Design for E-very-thing – exploring new design purposes, Hong Kong, November 21-24.

Lam, Magnum, Elita Yee-nee Lam, Eric P. H. Li, Wing-sun Liu (2016), “Speaking for Design Experiences: A Phenomenological Inquirey into the Everyday Aesthetic Discourse in Design Representation,” Cumulus – Open Design for E-very-thing – exploring new design purposes, Hong Kong, November 21-24. (Art Installation)

Lee, Eunice, Magnum Lam, Eric P. H. Li (2016), “Design Ethnography and Inheritance: The Revitalization of Hakka Tradition in Fashion Collection,” Cumulus – Open Design for E-very-thing – exploring new design purposes, Hong Kong, November 21-24. (Fashion Collection)

Li, Eric P. H. and Sangwon Lee (2016), “Re-defining Asian Brands in the Global Marketplace,” Global Marketing Conference 2016, Hong Kong, July 21-24.

Lam, Magnum, Wing-sun Liu, Cliff Liu, and Eric P. H. Li (2016), “Can Buying Fakes Make You a Bad Person? The (Re)signification of Consumer Moral Identity through Engaging in Counterfeiting in Hong Kong,” Global Marketing Conference 2016, Hong Kong, July 21-24.

Yue, Andy Xiao Ping and Eric P. H. Li (2016), “Doing Gender in the Emerging Digital Youth Culture: A Case Study of the Chinese Online Gaming Community,” Consumer Culture Theory Conference, Lille, France, July 6-9.

Yue, Andy Xiao Ping and Eric P. H. Li (2016), “Online Gaming Communities in Shanghai: Reconstruction of Gender among Middle-Class Youth in an Emerging Economy,” the “Middle Classes in East Asia’s Global Cities: Spaces, Communities, and Lifestyles” International Workshop, the Hebrew University of Jerusalem, June 21-23.

Lam, Magnum, Wing-sun Liu, Yee-nee Lam, and Eric P. H. Li (2016), “Participatory Action Research and Fashion Education: Theories, Practices, and Implications,” International Foundation of Fashion Technology Institutes Annual Conference 2016, Beijing, March 22-27. (Best Paper Award)

Li, Eric P. H., Sheryl Peters, and Mark West (2016), “Affordable Housing – Regional and International Perspectives,” Urbanizing Okanagan Symposium, Kelowna, B.C., March 11.

Li, Eric P. H., Wing-sun Liu, *Viahsta Yuan, Elita Lam, and Magnum Lam (2015), “Democratization of Fashion: A Study of Co-Creation of Cultural Heritage,” Association for Consumer Research Conference, New Orleans, October 1-4.

Li, Eric P. H., Carey Doberstein, Ross Hickey, *Sumeet Sekhon, and Keith Culver (2015), “Co-Creating a Sustainable Community,” Association for Consumer Research Conference, New Orleans, Louisiana, October 1-4.

Li, Eric P. H. (2015), “Deliberate Learning, Dynamic Capability and Organizational Schema: A Case Study of Kodak” Academy of Management Conference 2015, Vancouver, British Columbia, August 9-11.

Liu, Wing-sun, Eric P. H. Li, Magnum Lam, Viahsta Yuan, and Elita Lam (2015), “Heritage, Fashion, and Design,” 6th Annual Popular Culture Association of Australia and New Zealand Conference, Wellington, New Zealand, June 29-July 2.

Li, Eric P. H. and Thuc-Doan Nguyen (2015), “Learning Privacy: A Study on How Consumers Managing Privacy in Social Networking Sites,” Consumer Culture Theory Conference, Fayetteville, Arkansas, June 18-21.

Nguyen, Thuc-Doan and Eric P. H. Li (2015), “The Privacy of Consumers: How Consumers Learn to Manage Their Privacy,” AMA 2015 Marketing and Public Policy Conference, Washington D.C., June 4-6.

Zhu, Ying and Eric P. H. Li (2015) “The Influence of Visual Representations on Consumers’ Selection on Future Experiences,” American Marketing Association – Winter Educator Conference, San Antonio, Texas, February 13-15.

Nguyen, Thuc-Doan, Eric P. H. Li, and *Sayantani Mukherjee (2014), “Just for Fun? Constructing Self through Selfies,” Association for Consumer Research (North American) Conference, Baltimore, Maryland, October 23-26.

Nguyen, Thuc-Doan, Eric Li, Sayantani Mukherjee (2014), “Consuming Selfie,”  American Marketing Association Summer Educator Conference, San Francisco, California, August 1-3.

Liu, Wing-sun, Eric P. H. Li, Magnum Lam, and Elita Lam (2014), “Production of Extended Self: Integrating Life Experience in Fashion Design,” Global Marketing Conference, Singapore, July 15-18.

Joy, Annamma, Eric P. H. Li, Ying Zhu, Jeff Wang, and Stephen Chart (2013), “A Multi-Sensory Understanding of the Wine Consumption Experience,” Annual Conference of the American Association of Wine Economists (AAWE), Stellenbosch, South Africa, June 26-29.

Li, Eric P. H. and Bernardo Figueiredo (2013), “Mobile Ethnicities in Global Cities,” Consumer Culture Theory Conference, Tucson, Arizona, June 13-15.

Zhu, Ying, Eric P. H. Li, and *Faria Madhumita (2013), “A Longitudinal Study of Online Market Integration among British Columbia Wineries,” Administrative Sciences Association of Canada (ASAC) Annual Conference, Calgary, Alberta, June 8-11.

Li, Eric P. H. (2012), “Homey Home: Representations of an Ideal Home in Hong Kong,” Association for Asian Studies Annual Conference, Toronto, Ontario, March 15-18.

Nguyen, Thuc-Doan and Eric P. H. Li (2011), “Consumer Privacy in Social Networking Cyberspace,” Marketing and Public Policy Conference, Washington D.C., June 2-4.

Li, Eric P. H. (2010), “Construction of Ethnicity in a Multicultural Marketplace,” Consumer Behaviour Winter Research Camp, Ivey School of Business, University of Western Ontario, London, Ontario, January 29.

Li, Eric P. H. (2009), “Construction of Ethnicity in a Multicultural Marketplace,” Marketing Research Seminar Series, Schulich School of Business, York University, Toronto, Ontario, September 25.

Li, Eric P. H., Aron Darmody, and Alex S. L. Tsang (2009), “Dynamics of Creative Consumer Community,” Consumer Culture Theory Conference, Ann Arbor, Michigan, June 11-14.

Belk, Russell W., Joonyong Seo, and Eric P. H. Li (2009), “The Tyranny of Possessions: Control, Clutter, Chaos, and Home Organizers,” Society for Personality and Social Psychology (SPSP) Conference, Tampa, Florida, February 5-7.

Li, Eric P. H., Russell W. Belk, and Annamma Joy (2008), “Disney Dreams in China,” Transformations: Researching Asia, First York Centre for Asian Research Graduate Student Conference, Toronto, Ontario, Canada, September 25-26.

Li, Eric P. H., Russell W. Belk, and Annamma Joy (2008), “Disney Dreams in China,” Association for Consumer Research – Latin American Conference (Film Festival), San Paolo, Brazil, July 31-August 3.

Zhang, Shuoyang and Eric P. H. Li (2008), “Consumer Self Identity and Group Belongingness in Social Networking Sites,” 27th Annual Advertising and Consumer Conference, Philadelphia, Pennsylvania, May 1-2.

Belk, Russell W., Shalini Bahl, Junko Kimura, Hyun Jeong Min, and *Eric P. H. Li (2007), “Consuming Whiteness in Asia,” Consumer Culture Theory Conference, Toronto, Ontario, May 26-27.

Fischer, Eileen, Cele C. Otnes, Brynn Winegard, Eric P. H. Li, and Sarah J. S. Wilner (2007), “Are We There yet? Co-Producing Success and Failure in a ‘Consumer-Intensive’ Service Context,” Consumer Culture Theory Conference, Toronto, Ontario, May 26-27.

To, Chester K. M., Y. H. Wong, Jimmy M.T. Chang and Eric P. H. Li (2004), “Technology tools for Managing Collaboration process in Globalizing Textile Industry,” World Textile Conference – 4th AUTEX Conference, Roubaix, June 22-24.

*UBC Student/Alumni contributors

 

Selected Grants

2019

  • Mitacs (Accelerate Internship Program – Understanding Health and Life Sciences Research and Innovation Impact in British Columbia) – CAD90,000 (PI).
  • SSHRC Insight Development Grant (IDG) (Quests for Developing Knowledge Economies: A Comparative Study of the Higher Education Reforms in China and India) – CAD52,670 (Co-I, PI: Dr. Romi Jain)
  • Canada Institute of Health Research – BC Support (Can PROMS data improve patient’s decision to adhere to Falls Prevention Clinic Recommendations) – CAD59,600 (Co-I, PI: Dr. Jennifer Davis)
  • NSERC Create – Blockchain and Distributed Ledger Technologies Training Program – CAD1,618,550 (Co-I, PI: Dr. Victoria Lemieux)
  • MMRI-NRC IRAP Contributions to Organizations (CTO) Project Award (Cloud Technology Enabled Digital Twin Framework for Next-Generation Manufacturing and Asset Management – CAD5,500 (Co-PI, PI: Dr. Zheng Liu)
  • SSHRC Partnership Development Grants (Kelowna Journey Home Research Collaborative) – CAD177,900 (Co-I, PI: Dr. John Graham)

2018

  • RSEDIC Seed Grant (Smart Donate – a Socio-Technological Intervention of Food Bank Donation) – CAD13,000 (PI)
  • SSHRC Partnership Engage Grant (Smart Donate – a Socio-Technological Intervention of Food Bank Donation) – CAD21,325 (PI)
  • UBC Humanities & Social Sciences Research Grant (Promoting Healthy Aging in Older Adults at High Risk of Mobility Impairments: A Collaborative Initiative) – CAD5,000 (Co-I. PI: Dr. Jennifer Davis)
  • Monash University Internal Research Grant (Monash–Pennsylvania-UBC Virtual Hub for Geothermal Energy: Development and Operation of Efficient and Resilient Geothermal Energy Systems) – AUD170,737 (Co-I, PI: Dr. Ranjith Pathegama)
  • NSERC-CRD (Micro Carbon Capture and Utilization: A Canadian Solution for Low Carbon Heating with Natural Gas) – CAD338,505 (Co-I; PI: Dr. Kasun Hewage)

2017

  • RSEDIC Seed Grant (Food Economy in Revelstoke) – CAD3,500 (PI)
  • Mitacs (Accelerate Graduate Research Internship Program – Food Economy Research Project) – CAD15,000 (PI)
  • Mitacs (Accelerate Graduate Research Internship Program – Machine Learning for Improved Automated Valuation Model) – CAD30,000 (Co-PI, PI: Dr. Zheng Liu)

2016

  • SSHRC – Insight Development Grant (IDG) (Engaging Stakeholders in Co-Creating a Sustainable Community: A Study of Rural Communities in interior B.C.) – CAD64,484 (PI)

2015

  • Mitacs (Accelerate Graduate Research Internship Program – Exploration of Innovative Digital Consumer Research and Marketing Strategies) – CAD15,000 (PI)
  • Mitacs (Accelerate Graduate Research Internship Program – An Examination of the Determinants of Certification and Licensure Examination Methods in Canada) – CAD15,000 (PI)
  • Canadian Queen Elizabeth II Diamond Jubilee Scholarship (Innovative Solutions for Developing and Managing Climate Resilient Transport Infrastructure in South Asia Region (SAR): A Lifecycle Thinking Approach) – CAD1,125,440 (Co-Applicant)

2014

  • City of Kelowna and Okanagan Sustainability Institute (Investigating the Impacts of Urban Densities and Transportation on City of Kelowna’s GHG Emission Targets) – CAD81,000 (Co-Investigator, PI: Dr. Rehan Sadiq and Dr. Keith Culver)

2013

  • Okanagan Sustainability Institute Seed Grant (A Wall of Well-Being: A Novel Approach to the Promotion and Assessment of Well-Being in Students) – CAD15,000 (Co-Investigator, PI: Dr. Mark Holder)
  • Hong Kong-Canada Crosscurrents Projects (Chinese Canadians and Fashion Consumption in Metropolitan Areas – Vancouver, Toronto and Montreal) – CAD2,500 (Co-Investigator, PI: Osmud Rahman)

2012

  • BCIC-Mitacs Commercialization Voucher Program – CAD7,500 (PI)​​

 

Honours and Awards

Awards for Teaching

2019       John Dobson Enactus Fellow (CAD1,000)

2014       Teaching Honour Roll for the Academic Year 2012-2013 – University of British Columbia – Okanagan

Awards for Contribution to Community

2018       Kelowna’s Top 40 under 40, Kelowna Chamber of Commerce, BC

Awards for Scholarship

2016       Best Paper Award, International Foundation of Fashion Technology Institute (IFFTI) Annual Conference, Beijing, China (with Magnum Lam, Wing-sun Liu, and Yee-nee Lam)

2009       Doctoral Fellow, American Marketing Association – Sheth Foundation Doctoral Consortium, Georgia State University, Atlanta

 

Media Exposure

Contribution to the Community:

Research Project: Selfie

Research Project: Skin-Lightening and Whitening Practices in Asia

  • JAC Digital – Skin-Whitening Practices in Asia (May 09, 2016), Interviewed by journalist Emily Steinhardt
  • S-Moda (El País, Spain) – Initiatives defying beauty standards in Asia (July 23, 2014), Interviewed by journalist, Begoña Gómez
  • Quest-France – Les Japonaises fuient le bronzage (August 12, 2013), Interviewed by journalist, Audrey Guiller, regarding Japanese women skin colour preference.

Research: Urban Densification and Community Building 

Research: Consumer Culture and Over Consumption

Research: Social Media and Transmedia Storytelling

 

Experiential Learning and Healthy Living IdeasFest

Scholarship of Teaching

Faculty Service: Launch of UBC Faculty of Management Lab

  • Faculty of Management News (March 20, 2013): Featuring IGS grad student Faria Madhumita’s (co-supervised by Dr. Eric Li and Dr. Ying Zhu) completion of her master’s degree and her funded internship with local leader in educational media
  • CHBC Okanagan – UBCO lab helps with brand research (March 6, 2013): Featuring Faculty of Management’s new research lab (joined effort with Dr. Ying Zhu, Dr. Arjun Bhardwaj, Carolyn Hopkins, and Carol Zuckerman)
  • CHBC Evening News – UBCO Brand Study (March 6, 2013): Featuring the grand opening of Faculty of Management’s research lab (joined effort with Dr. Ying Zhu, Dr. Arjun Bhardwaj, Carolyn Hopkins, and Carol Zuckerman)