Barbara Marcolin

BarbMarcolin Associate Professor of Information Systems
Office: EME 4113
Phone: 250-807-9637


Ph.D, Richard Ivey School of Business, Western University, Ontario
BComm, Haskayne School of Management, University of Calgary, Alberta

Courses Taught:

Undergraduate Courses:
MGMT 350 Introduction to IT Management
MGMT 429C Special Topics in Information Technology Technology Management - Entrepreneurial Technology


Entrepreneurial technology, fast features, partnering, participatory requirements, Effective technology use, Structural Equation Modelling (SEM) methods (PLS, Lisrel, AMOS, EQS), and user competence.


Dr Marcolin joined the Faculty of Management at the University of British Columbia, Okanagan campus in July 2012, having taught systems perspectives for 17 years at the University of Calgary, Calgary, Alberta, and the Richard Ivey School of Business, Western University, Ontario. From 2003 to 2010, Dr Marcolin practiced IT research in high tech entrepreneurial companies in Saint John, New Brunswick as Research Director and Privacy Officer managing technology research and IP/patents.

Dr Marcolin's research interests focus on both the individual level use and business level technology value. She studies user competence, web interactivity, fast features, outsourcing, partnering, participatory requirements, user experience, user-centered technology design, academic-industry partnerships, user expectations, Structural Equation Modelling (SEM) and Partial Least Squares (PLS) research methods and effective use of technology.

Specific interests include entrepreneurial technology where rapid technology requirements co-discovered with users shape technological advances into new startups or new software services and product lines.

Recent academic publication includes republising an IS outsourcing article within SAGE pulbicaitons as an exemplar across North America and Europe.

Recent industry work includes running three technical and evidence-based behavioural outcomes research pilots for web-based technology, successfully defining the business health and wellness technical capabilities, features, and functions for an organizational wellness program application.

As Research Director in industry, she secured industry research grants for a private and secure web-based portal software solution that delievers corporate wellness progrograms.

Her research has been published in leading journals including Information Systems Research, Information & Management, and leading books including SAGE publications.

She served in editorial roles in MIS Quarterly and was a member of Social Sciences and Humanities Research Council of Canada's grants adjudication committees.

Dr Marcolin also held a visiting position in Hong Kong. She consulted to business.

She also participated in many program-level and area-level curriculum development activities, such as the redesign of the Haskayne School of Business Undergraduate and Master level programs, including an ecommerce redesign.

Selected Publications:

Compeau, D.R., B.L. Marcolin, H. Kelley and C Higgins. 2012. Generalizability of Information Systems Research Using Student Subjects – A Reflection on Our Practices and Recommendations for Future Research. Information Systems Research (ISR). Accepted, March 15, 2012 and manuscript ID ISR-2009-157.R3

Ross, A., Chiasson, M. & Marcolin, B. 2012. Packaged Software and Participation: A Contradiction in Terms? Association for Information Systems (AIS) Transactions on Human-Computer Interaction journal, Accepted March 2012.

Marcolin, B.L. and A. Ross, 2006, 2009. Complexities in IS Sourcing: Equifinality and Relationship Management, The DATA BASE for the Advances in Information Systems (an ACM publication), October, 36(4), 29-46.ISN: 0095-033. Reprinted in SAGE Outsourcing publication 2009.

Marcolin, B.L. "Spiraling Effect of IS Outsourcing Contract Interpretations," in Information Systems Outsourcing. Enduring Themes, Emergent Patterns and Future Directions, R. Hirschheim, A. Heinzl and J. Dibbern (eds.), Springer-Verlag, Second Edition, Berlin, Heidelberg, New York, 2007.

Gravill, J., D.R. Compeau and B.L. Marcolin, 2006, Experience Effects on the Accuracy of Self-assessed User Competence. Information & Management, 43(3), April 2006, 378-394.

Gravill, J.I., D.R. Compeau and B.L. Marcolin. 2005. Metacognition and IT: The Influence of Self-Efficacy and Self-Awareness, Information & Management, 2005/6.Previously presented at Proceedings of the Americas Conference on Information Systems (AMCIS).

Marcolin, B.L., N. Coviello and R. Milley. 2005, Assessing Web-Enabled Interactivity: An Audit Tool, Journal of Organizational and End User Computing, 17(4), 23-48. (Reprinted 2005 as book chapter, Assessing Web-Enabled Interactivity: An Audit Tool, Idea Group Inc, Advanced Topics in End User Computing, ISBN: 1591404762 edited by Dr. Mahmood, 2005; Reprinted 2007 Advances in End User Computing ISSN: 1537-9310)

Chin, W., B.L. Marcolin, and P.R. Newsted. 2003. A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study. Information Systems Research, June 2003 14(2), 189-217.

Coviello, N.,R. Milley, and B.L. Marcolin. 2001. Understanding IT-Enabled Interactivity in Contemporary Marketing, Journal of Interactive Marketing, 15(4), 18-33.

Chin, W. and B.L. Marcolin. 2001. “The Future of Diffusion Research” ACM publication The DATA BASE for the Advances in Information Systems, Special Issue on Adoption, Diffusion and Infusion of IT. Summer 2001, 32(3).

Marcolin, B.L., D.R. Compeau, Huff, S.L., and M.C. Munro. Assessing User Competence: Conceptualization and Measurement, Information Systems Research, (March), 2000 .

Munro, M.C., S.L. Huff, B.L. Marcolin, and D.R. Compeau. Understanding and Measuring User Competence, Information & Management, 33, Nov 1997, 46-57.

Marcolin, B.L., K.S. McLellan. IT outsourcing motivations. Strategic Sourcing and Information Systems, Willcocks L. and M. Lacity, eds., Templeton College, Oxford. John Wiley & Sons Publishers, 1997.

McLellan, K.S., B.L. Marcolin, and P. Beamish. 1995. Financial and strategic motivations behind IS outsourcing. Journal of Information Technology. December 10 299-321. Reprinted April 2003 with permission on Syllogics’ Knowledge Centre website as:

Huff, S., M. Munro, B. Marcolin, and D. Compeau. End user computing: examining user sophistication. New Zealand Journal of Computing. (Reprinted from the proceedings of the New Zealand Computer Conference, Wellington, New Zealand, August 23-25th 1995. Won Best Paper at this conference. Earlier versions were presented at SIGCPR conference 1992 noted below and then appeared in Information & Management above) 6(1). August 1995.

Working Papers/Conferences

Marcolin, B.L. and C. Saunders. A Roadmap for Academic-Industry Collaborations in information Systems Research: Avoiding Rigor Mortis. Under review at ACM publication The DATA BASE for the Advances in Information Systems, May 2012

Compeau D.R., B.L. Marcolin and A. Ross. Process of User Competence Development: User Archetypes. In draft form (Culmination of User Competence research). Cited in IANS 2010. Drafting August 2012. Expect submission Fall 2012.

Marcolin, Coviello, Milley and Saunders. Web-interactivity: Definition and Theoretical Conceptualization. In draft form. Targeted at MIS Quarterly and preparing Teaching case.

Marcolin, B.L. Managing end user expectations. Working Paper #93-016-L. September 1993. Richard Ivey School of Business. Targeted at user experience outlets. Expected submission 2013.

Chin, W., and B.L. Marcolin. The Holistic Approach to Construct Validation in IS Research: Examples of the Interplay Between Theory and Measurement. Revising after 1995 conference presentation.

Awards and Honours:

National Research Council IRAP Innovation Award for research conducted 2010 2010
Social Science and Humanities Research Council of Canada (SSHRC) 3-year Standard Research Grant, Chad Saunders, Principle Investigator. Title: Making Collections of Information Systems Work in Practice, $40,000 2008
SSHRC 3-year Standard Research Grant $56,000 Title: The self-management of continuous IT learning 1998
Alberta Energy Corporation (AEC) Scholarship 1994,1996,1997
Future Fund Summer Grant, Haskayne School of Business
Social Science and Humanities Research Council of Canada Doctoral Fellowship (SSHRC)
National Centre for Management Research and Development Doctoral Fellowship (NCMRD) 1992
Special University Scholarship, University of Western Ontario 1989 - 1991

Last reviewed shim2/6/2018 11:19:20 AM