Eric Li, PhD | Associate Dean, Professor | Community Engagement, Social Change, Equity, Faculty of Management, Institute for Community Engaged Research (ICER), Institute for Healthy Living and Chronic Disease Prevention (IHLCDP), Interdisciplinary Co-op Education, Interdisciplinary Graduate Studies (IGS), Sustainability (IGS), Survive and Thrive Applied Research (STAR), Sustainability |
eric.li@ubc.ca | 250.807.8853 | EME 4135
Graduate student supervisor
Research Interests: Consumer culture; Social Innovation and social enterprise, Healthy living and well-being; Food consumption and food security; Digital economy, Internet of Things (IoT) and Internet of People (IoP); Digital marketing and consumption, Ethical consumerism and prosocial behaviour, Corporate philanthropy, Circular and sustainable Fashion.
Courses & Teaching: MGMT220/320 Introduction to Marketing (undergraduate)
MGMT441 Marketing Strategy (undergraduate)
MGMT444 Marketing Research (undergraduate)
MGMT445/MGMT449A Digital and Social Media Marketing (undergraduate)
MGMT495 Directed Studies on Fashion Advertising (2012), Digital Consumption and Marketing (2013), Fashion and Cultural Heritage (2014), Family Identity and Consumption (2018)
MGMT536B – Enterprise and Innovation (Marketing module)
MGMT541 – Applied Research Methods
MGMT544A – Applied Project
IGS509 Directed Studies in Interdisciplinary Research Methods (graduate)
IGS515 Qualitative Methods for Management Research (graduate)
IGS520A Special Topics on Digital Marketing and Consumption (graduate)
IGS524 Applied Research Methods (graduate)