Concentration in Marketing

Bachelor of Commerce (BCom)

Build a strong foundation in modern marketing while learning what drives consumer behavior. This concentration blends creative thinking with data analysis, giving you the tools to understand markets, craft strategies, and make informed decisions in a fast-paced business world.

Required Courses

Nine credits from the following courses:

COMM_O Courses MGMT_O Courses Credits
COMM_O 362 – Consumer Behaviour MGMT_O 442 – Consumer Behaviour 3
COMM_O 363 – Marketing Analysis MGMT_O 441 – Marketing Strategy 3
COMM_O 365 – Market Research MGMT_O 444 – Market Research 3

Elective Courses

Six credits from the following courses:

COMM_O Courses MGMT_O Courses Credits
COMM_O 366- Social Media Strategy MGMT_O 445 – Digital and Social Media Marketing 3
COMM_O 414 – Data Visualization and Business Analytics MGMT_329A or MGMT_O 429A – Special Topics in Information Technology Management 3
COMM_O 467 – Brand Management MGMT_O 440 – Brands, Culture, and Marketing 3
COMM_O 482 – New Product Development MGMT_O 443 – New Product and Service Development 3

* COMM_O 399 – Special Topics in Business I or COMM_O 499 – Special Topics in Business II may be used when approved by the Faculty of Management as appropriate to Marketing.

Many upper-level courses require lower-level prerequisites, students should select lower-level electives carefully.

It is recommended that students review the course planning materials on the BCom Course Planning webpage to help with credit selections. 

Explore Course Planning

Understanding your electives

27 elective credits must be non-COMM_O or non-MGMT_O
  • A minimum of 12 credits of these credits must be at the 300- or 400-level
24 elective credits must be COMM_O or MGMT_O
  • All of these credits must be at the 300- or 400-level
  • 15 credits of these electives will be applied to an approved concentration
3 credits can be COMM_O or MGMT_O or non-COMM_O or non-MGMT_O at any level

 

Additional Resources

Many upper-level courses have specific prerequisite courses that must be completed before registration.

Students need to plan early and use their elective space in Year 1, 2, and 3 very carefully. You might also find the following websites informative:

More information: