Collaborative Logo

Hosted by UBC & KEDGE



Monday, Nov. 2nd 11.00am - Tuesday, Nov. 3rd 2.00pm
The University of British Columbia | Okanagan Campus
EME Building - 4th Floor - 1137 University Way | Kelowna, BC  Canada V1V 1V7


The Collaborative 

This two day working event is open to everyone interested in the future of the British Columbia wine industry and will focus specifically on wine labelling and presentation.  This will be an invaluable opportunity to influence the future direction of your industry in a neutral and challenging arena.

Western Economic Diversification (WD) is supporting opportunities for the BC wine industry to position itself for international growth.  The first requirement is to consider wine labelling and presentation.  This will be addressed at the Wine Industry Collaborative through:

  • Review of your survey results
  • Discussion on international experience
  • Establishing the terms of reference & composition of the task force

The labelling and presentation task force will be struck in early November and begin its work immediately, reporting to the industry early in 2016.  More details on the timeline will be considered at the Wine Industry Collaborative.

The presence of UBC and KEDGE as impartial allies to the local wine industry creates a new avenue for territory wide growth, as values, standards and collective strategies can be coordinated and developed for the benefit of all wineries in the region.



To learn more, read some of our recent press releases:



Monday evening will feature a relaxed and engaging dinner in UBC’s ballroom.  Bring a guest and enjoy an indulgent dinner by Mark Filatow of Waterfront Wines ( and upbeat jazz from Anna Jacyszyn & her trio while getting to know your fellow industry leaders.

   Mark2  Vines 2


Full registration costs include two days of sessions and all meals, plus Monday Dinner.  Costs per person are:

$175   For wineries producing up to 6,666 cases
$250   For wineries producing 6,667 to 77,777 cases
$500   For wineries producing more than 77,777 cases
$500   For all other participants
$75   For additional guests at the Monday Dinner


Register Today

For more information contact

Chandel Christie, Events Coordinator
Faculty of Management, UBC Okanagan

UBC logo
       KEDGE logo



Last reviewed shim10/19/2015 7:34:37 PM

Program Facilitators

Dr. Jacques-Olivier Pesme

Dr. Jacques-Olivier Pesme is the Associate Dean of International Development and Director of Wine & Spirits Management Academy at KEDGE Business School in Bordeaux, France. He specializes in the business of wine and developments of wine regions. Read more...



Dr. Roger Sugden, Dean, UBC Faculty of Management

Dr. Roger Sugden is Dean of UBC's Faculty of Management on the Okanagan campus, and is an Advisor to UBC's Deputy Vice Chancellor & Principal on Innovation and Economic Development. Read more...

Dr. Roger Sugden