Jacques-Olivier Pesme

Director, Wine Research Centre

Faculty of Management
Email: jo.pesme@ubc.ca


Dr. Jacques-Olivier Pesme is the Director of the Wine Research Center at the University of British Columbia (Canada) and Professor in wine business at the University of Adelaide (Australia). UBC Wine Research Centre is a unique interdisciplinary research and education centre that supports the development of a sustainable Canadian grape and wine industry through world-class research, excellence in wine education, applied solutions and  knowledge transfer.

Until 2018 Jacques-Olivier Pesme was Associate Dean at Kedge Business School in Bordeaux (France) where he was in charge of the Wine & Spirits Academy, offering master degrees applied to the wine industry as well as tailored made programs for wines and spirits leaders.

Graduated from KEDGE Bordeaux Business School (France) and Madrid University (Spain), Jacques-Olivier Pesme has completed doctoral studies in France and in the U.S.A.

From 1998 to 2010, Jacques-Olivier was a UN and WTO market analysis senior consultant and has worked for different Governments in emerging and developing countries.

Additionally to his academic activities, Jacques-Olivier Pesme is the founder vice-president of the Bordeaux Wine & Business club, board member of different professional and institutional bodies operating in the wine sector, and was the Oenovation Price winner in 2004, awarded by the French Prime Minister for the best technological innovation in the wine sector.

His applied research and contributions focus on strategy and international business challenges in the global wine industry.

Former rugby player, he is an active member of the French Rugby Union (FFR).


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